Bollywood actors are often seen endorsing fashion products or brands in hoardings or television advertisements. But gone are the days when they just endorsed the brands. In the past few years, we have seen many celebs from the Indian film industry turning into fashion designers, brand owners, and entrepreneurs. 

While many of them have invested in the Indian startup ecosystem, many have realized the business potential in fashion and launched their own fashion labels – from scratch, or in collaboration with already established fashion companies. Bollywood actresses who turned designer launching their brands. This article lists the top 10 celebrity-backed fashion brands & most valuable celebrity brands in India 2019 that are immensely popular amongst Indians.

1. Being Human – Clothing Brand by Salman Khan

Launched in 2012 by Salman Khan under his Mumbai-based Charitable Trust – Being Human Foundation, the clothing brand was the outcome of a small idea of selling T-Shirts with ‘Being Human’ printed on them, to make money to support the trust’s initiatives to provide education and healthcare to the unprivileged in India. The brand now sells a complete range of head-to-toe apparel and accessories for both men and women and one of the most valuable celebrity brand in India. 

Check the collection on Amazon

2. HRX – Lifestyle Brand by Hrithik Roshan

Fitness Freak Hrithik Roshan launched his own lifestyle label HRX (Hritik Roshan Xtreme)in 2013 with a mission to motivate people to stay fit, healthy, and happy. Inspired by the actor’s fitness journey and active lifestyle, the brand sells a range of sports and training apparel, casual wear, and other accessories such as caps, shoes, and bags.

Besides clothing, HRX has partnered with Cure. Fit to sell exclusive fitness content, including ‘HRX Workout’ and ‘HRX Athlete Meal Plan’, and Xiaomi to sell fitness wearable ‘Mi Band- HRX Edition’. 

Check Online at

3. All About You – High-Street Fashion Brand by Deepika Padukone

Bollywood actor and style icon Deepika Padukone launched her private label All About You in 2015 in collaboration with the online shopping portal Myntra. The actor had been practicing her design skills with Carlin (a design company based in Paris) and Myntra’s in-house fashion team.

She showcased her first collection in October, and soon after, the brand gained massive popularity among Indian youth. The brand’s ideology is to create simple, comfortable and feminine clothing for young Indian women. It offers an exclusive range of both western and ethnic wear.

Check Online at:

4. Rheson – High-Street Fashion Brand by Sonam (& Rhea) Kapoor

Fashionista Sonam Kapoor, along with her producer-sister Rhea, launched her own fashion label Rheson in May 2017, in association with Shoppers Stop. When it comes to fashion, Sonam has never hesitated from experimenting on her own and has confidently carried even the most bizarre outfits.

Rheson clothing is inspired by the same ideology that glamour should be in reach of every woman, no matter what her shape or size is. Currently, the brand offers a range of chic and quirky western and indo-western outfits.

Check Online at

5. Nush – High-Street Fashion Brand by Anushka Sharma

Joining the league of actor-turned-designers, Anushka Sharma, in 2017 launched her own line of clothing under the label Nush in collaboration with Suditi industries, a leading player in garment manufacturing and retail.

As per the actress, this is her second entrepreneurial venture after Clean Slate Films, a production, and distribution company that she co-founded with her brother Karnesh Sharma.

Inspired by Anushka’s own style statement, Nush aims at bringing a diverse range of fashionable and comfortable women’s clothing under a single roof. The brand’s product range includes jackets, denim, dresses, and tees.

Check Online Collection at Amazon

6. The Label Life – Lifestyle Brand by Sussanne Khan, Malaika Arora and Bipasha Basu

Established in the year 2012 as LabelCorp, The Label Life is a fashion & lifestyle brand founded by Preeta Sukhtankar who works in close association with celebrity style editors Sussanne Khan, Malaika Arora and Bipasha Basu to design and create signature collections for home décor, clothing, and fashion accessories. The brand’s emphasis is on offering high-end fashion and lifestyle products to modern urbane women in India.

Check Online at

7. Ms. Taken – Fashion & Clothing Brand by Kriti Sanon

Bollywood actor Kriti Sanon launched her first-ever designer label Ms. Taken in 2016, in collaboration with USPL founder Anjana Reddy. USPL (or Universal Sportsbiz Private Limited) is a leading Indian fashion company that works in partnership with famous Sports and Bollywood personalities to grow its apparel business.

After working with players such as Sachin Tendulkar and Virat Kohli who have a massive fan following, USPL has now joined hands with Kriti to offer a range of casual and semi-formal wear to Indian men and women.
Check Online at Amazon

8. Skult – Athleisure Fashion Brand by Shahid Kapoor

In association with the online fashion retailer ABOF, Bollywood heartthrob Shahid Kapoor launched his own line of clothing in 2016. Known to be India’s first-ever athleisure brand, Skult is focused on producing apparel that are voguish, unconventional, and easy to carry.

The brand offers a variety of men’s clothing including longline tees, scooped hem tees, and drop shoulder jackets,  with special emphasis on nude and monochromatic tones. 

Check Online Collection at Amazon

9. Imara –  Women’s Ethnic Wear Brand by Jacqueline Fernandez

Imara is USPL’s other business venture that Anjana Reddy co-founded with Bollywood diva Shraddha Kapoor in 2015. Soon the actor faced consistent flops on the big screen, which eventually affected her popularity amongst Indian youth.

If reports were to be believed, this was the reason USPL decided to introduce Jacqueline Fernandez as the ‘New Face’ for the brand. Inspired by classic fairytales, the brand sells a range of contemporary ethnic wear for women. 

Check Online Collection at Amazon

10. Arias – Skincare Brand by Lara Dutta

Not essentially a fashion brand, Arias is a skincare brand launched by former Miss Universe Lara Dutta in collaboration with Scentials Beautycare and Wellness Pvt. Ltd in April, this year.

The actor has teamed up with renowned dermatologist Dr. Geetanjali Shetty to create a range of products including face washes, facial toners, serums, etc., that caters to all skin types. Driven by the actor’s own experiences as a model, a woman, and a mother, the brand is focused on inspiring present-day women to give importance to skincare and embrace their real beauty. 

Check Online Collection at Amazon

Sangeeta Ghera

Sangeeta has over 6 years of experience in writing and she has written many articles for popular Indian blogs such as ILoveFreeSoftware and TechwareGuide. A Post Graduate Diploma holder from Delhi University, Sangeeta has keen interest in reading and sharing good stuff with others. Writing gives her freedom to earn when she is not on a regular job.
Sangeeta Ghera
Article Name
This article lists the top 10 celebrity-backed fashion brands & most valuable celebrity brands in India 2019 that are immensely popular amongst Indians.
Publisher Name
Apex Ten
Publisher Logo